DUNE LAKE CONSULTING LLC · SANTA ROSA BEACH, FLORIDA
About Dune Lake Consulting LLC
A business and management consulting practice in Santa Rosa Beach, working with Florida owner-operators on planning, operations, cash flow, capital readiness, and law-adjacent business guidance. Managing Director Tristan J. Martin leads the work directly.
The practice
What the practice does
We help Florida businesses make decisions: how to plan, how to run the operation, how to manage cash timing, how to prepare for capital, and when a question needs an attorney. The work is practical and specific to the client's situation. We don't sell packages nobody needs, and we don't stretch our scope past what consulting can responsibly cover.
Strategic planning
Twelve-month goals broken into quarters you can actually staff, with the tradeoffs written down instead of assumed.
Operations review
Where the week actually goes: scheduling, staffing, vendor terms, and the two or three bottlenecks that decide your margin.
Cash flow timing
A working view of when money arrives against when it leaves — useful through Florida's seasonal swings, not just at year end.
Capital readiness
Organizing the numbers and the narrative a lender or investor will ask for, so the first meeting isn't a discovery session.
Law-adjacent guidance
Framing the business question and sorting the facts before an attorney takes it, so the billable hour starts on the right problem.
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Who leads it
Tristan J. Martin, Managing Director
Managing Director
[email protected]Reach him directly. Scoping, diagnosis, and recommendations stay with the person accountable for them.
Tristan J. Martin serves as Managing Director. He works directly with clients on scoping, diagnosis, and recommendations. The engagements stay close to the person accountable for them. That's deliberate. Owners get a direct line to the person doing the thinking, not a rotating cast of account managers.
In practice that means the first conversation is a working conversation. You describe the situation in your own words, he asks the questions an owner would ask, and you leave with a written view of what the problem is and what fixing it would take. No discovery theater, no junior relay. If the answer is that you don't need consulting help, you'll hear that too.
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How we're organized
Registered in Florida, working across it
Dune Lake Consulting LLC is registered in Florida under Registration No: L23000185720, with FEI: 92-3529399. Our mailing address is 14 Walnut St, Santa Rosa Beach, FL 32459, USA. The practice works with clients across Florida, in person where it makes sense and remotely where it doesn't.
That mix is intentional. A Destin restaurant, a Panama City contractor, and a Pensacola professional practice have different calendars and different pressures. Sometimes that means sitting at your counter with the paperwork; sometimes it means a call at 7am before your crew shows up.
Working standards
The standards behind the work
We keep engagements confidential by default and we say what we see, including when the answer is a referral. Recommendations come with reasoning, options, and next steps.
Confidential by default
What you share in a conversation stays in the engagement. We don't publish client names, numbers, or situations.
Reasoning, not verdicts
Every recommendation arrives with the thinking behind it, the options we set aside, and what would change our answer.
Referral when it's right
Where a matter needs a licensed attorney or accountant, we name it early and hand over a clean file rather than guessing.
Clarity over comfort
If the plan has a hole, we say so in the meeting rather than in a footnote three weeks later. It's the reason owners come back.
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Where consulting stops
Our view on law-adjacent work
Some owner questions sit near legal ground. We help frame the business side and organize the facts, but we don't provide legal representation or legal advice. That boundary protects clients and keeps the handoff clean. A good consultant knows when to hand a matter to an attorney, and says so early.
What that looks like in practice: we'll map the commercial question, gather the documents a lawyer will ask for, and tell you plainly which parts of the matter are outside what consulting can responsibly cover.
Why Florida specifically
Florida has its own business rhythms: seasonality, tourism, storm risk, a mix of local and state requirements. We work within that context rather than importing a generic national playbook. The advice is built for the market the client actually operates in.
Season
A coastal county and an inland one don't share a busy season. Staffing and cash plans follow your calendar, not a national average.
Weather
Storm season is a planning input, not an excuse. Reserves, continuity, and insurance timing belong in the plan before June.
Requirements
County and state rules change. We help you see which ones apply to your operation and which questions belong with a licensed professional.
How to reach us
Start with a confidential conversation
Describe your situation in plain terms and we'll tell you whether there's a fit. You can reach the practice through the contact page or by email. If your question isn't a match, we'll point you toward the right kind of help.
- Company
- DUNE LAKE CONSULTING LLC
- Managing Director
- Tristan J. Martin
- Registration No
- L23000185720
- FEI
- 92-3529399
- Mailing address
- 14 Walnut St, Santa Rosa Beach, FL 32459, USA
- [email protected]
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